- Build an Audience, Business and Marketing, Email Marketing, Influencer Marketing, Marketing Strategy, SEO
The Future of Your Brand: Digital Marketing Strategies for Women Entrepreneurs
Building Your Brand in 2024 and beyond will take more than just an entrepreneurial spirit. As a woman entrepreneur, it’s crucial to stay ahead of the curve by understanding and embracing the latest digital marketing trends. This post aims to guide you through the crucial elements of a robust digital marketing strategy. Grasping the Essence of Digital Marketing Delving into the world of digital marketing, it’s essential to realise that it isn’t merely about having an online presence. It involves a collection of strategies designed to communicate effectively with your online customers. To truly grasp its essence, you need to realise it’s more than just social media posts or websites…
Why should you do keyword research?
The importance of keyword research can be hugely underestimated. Most people or companies armed with a small amount of SEO awareness get the impulse to start building links or content to increase their search engine positioning without giving much thought into choosing the right keywords through Keyword research. And they are missing out! Its not just about building your Brand backlinks. Why? 1. Because its likely that if your potential customers already know your company name that they will find you and your website. 2. You will naturally be gaining brand links if you make steps in the right direction through SocialSEO. 3. You will include you brand links within…
What is SEO and why is it important?
What is SEO? Search engine optimisation has changed massively over the past few years along with the changes in the google algorithm. Honestly speaking even though the changes have been turbulent they have been for the right reasons and place user experience at the heart, first and foremost. Search engine optimisation or SEO is the process of optimising your website so that the search engines: 1. Understand you site. 2. Understand where your site should feature in the results along with your competitors, which is based upon your deemed authority and Google’s judgement. 3. Increase traffic and conversions through positioning your site in front of the right people at the…
What search tools should you use when forming your strategy?
If you are looking to create an online strategy to grow you business. Then you will want to do you research. There are plenty of tools to choose from and dependant on the task you may need to compile from more than one source. In this post I outline what tools I use and why you should use them. So before I go into what tools I’d recommend, lets just quickly run through why you should use these tools. The purpose of your research is to finely tune into your target audience, so you have to have a top level understanding of what you have to offer and the type…
