What is SEO and why is it important?
What is SEO? Search engine optimisation has changed massively over the past few years along with the changes in the google algorithm. Honestly speaking even though the changes have been turbulent they have been for the right reasons and place user experience at the heart, first and foremost. Search engine optimisation or SEO is the process of optimising your website so that the search engines: 1. Understand you site. 2. Understand where your site should feature in the results along with your competitors, which is based upon your deemed authority and Google’s judgement. 3. Increase traffic and conversions through positioning your site in front of the right people at the…
What search tools should you use when forming your strategy?
If you are looking to create an online strategy to grow you business. Then you will want to do you research. There are plenty of tools to choose from and dependant on the task you may need to compile from more than one source. In this post I outline what tools I use and why you should use them. So before I go into what tools I’d recommend, lets just quickly run through why you should use these tools. The purpose of your research is to finely tune into your target audience, so you have to have a top level understanding of what you have to offer and the type…
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What is SEO and why is it important?
