Why should you do keyword research?

The importance of keyword research can be hugely underestimated. Most people or companies armed with a small amount of SEO awareness get the impulse to start building links or content to increase their search engine positioning without giving much thought into choosing the right keywords through Keyword research. And they are missing out! Its not just about building your Brand backlinks. Why? 1. Because its likely that if your potential customers already know your company name that they will find you and your website. 2. You will naturally be gaining brand links if you make steps in the right direction through SocialSEO. 3. You will include you brand links within…