Only focusing on paid ads? Then you are losing money

Are you only driving traffic via paid ads? If so then you are losing money and at the same time leaving money on the table and I will tell you why and how. Over the last 10 years of being in digital marketing I have managed budgets from £500 per month to 30 million per annum and have seen how you can suffer from not having a holistic strategy and can experience a low ROI (return on investment) from your marketing spend if not done with a 360 strategy. You can easily understand how it is possible to reduce the effectiveness on your marketing spend if you are not optimising…