What is SEO and why is it important?

What is SEO? Search engine optimisation has changed massively over the past few years along with the changes in the google algorithm. Honestly speaking even though the changes have been turbulent they have been for the right reasons and place user experience at the heart, first and foremost. Search engine optimisation or SEO is the process of optimising your website so that the search engines: 1. Understand you site. 2. Understand where your site should feature in the results along with your competitors, which is based upon your deemed authority and Google’s judgement. 3. Increase traffic and conversions through positioning your site in front of the right people at the…