About Helene
Professional Helene
Business | Entrepreneurial | Speaker | Marketing | AI automation | Mentoring
Helene is a seasoned entrepreneur, mentor, and advocate for female founders, dedicated to empowering women in business through strategic mentorship, educational resources, and AI-driven solutions. With a passion deeply rooted in continuous learning, personal development, and technology, Helene has consistently been at the forefront of digital innovation.
From her early exploration into SEO in 1999 and developing client websites, to creating engaging content on YouTube and pioneering e-commerce ventures on Amazon Marketplace, Helene has always embraced technology’s potential. Her entrepreneurial journey is marked by early adoption and insightful foresight across Web 2.0, and now extending to AI and automation solutions that help founders scale effectively and sustainably.
In her extensive career, Helene has successfully held CEO positions, led strategic operations, and managed multimillion-pound marketing budgets across SEO, social media, PPC, display, email marketing, affiliates, branding, and design. Her leadership roles span various industries, from eCommerce and startups to finance and pharmaceuticals, demonstrating her versatile expertise and deep industry insights.
A successful recipient of angel investment herself, Helene actively mentors female entrepreneurs in fundraising strategies, crafting compelling pitches, and achieving product-market fit. She is the founder of the Female Founders Collective, a thriving community designed specifically to support women from startup ideation to surpassing their first £1M.
Helene regularly shares her expertise as a sought-after speaker and writer, having presented at prominent events like BrightonSEO, and lectured at prestigious institutions including Imperial College London. Her insights have been featured in leading digital marketing publications such as Econsultancy and FourthSource, emphasizing her standing as a thought leader in leveraging AI and automation to drive entrepreneurial success.
Personal Helene
Life and Personal development
Over the years, I’ve embraced the art of reinventing myself through every life lesson. Reinvention has become my guiding principle, empowering me to continuously move onwards and upwards, especially as an entrepreneur, mentor, and advocate for female founders.
Early in life, I faced profound challenges—not just once, but multiple times. Each experience demanded persistence, resilience, and a fierce determination to thrive. The journey to recovery was long and complex, both physically and emotionally, but it instilled in me an unwavering belief that if I can overcome significant obstacles, anyone has the potential to achieve their ambitions.
These transformative experiences ignited my passion for supporting women who are determined to launch, grow, and scale impactful businesses. Today, my goal is clear: to empower as many female founders as possible to realize their vision through strategic guidance, AI-driven automation, and successful fundraising strategies, including securing angel and VC investments.
Every founder’s journey resonates deeply with me. It’s through a genuine respect for the drive, courage, and ambition of those pursuing their dreams that I am inspired daily. My mission is to provide the tools, insights, and support systems that transform obstacles into stepping stones for female entrepreneurs striving for extraordinary success.
You can view all of my life and personal development videos via my Youtube channel.