Why you should build your Brand and Audience?

In this post I want to highlight the value of building your business outside of a platform.  Whether that is on Amazon, Ebay, Facebook or a blog on a domain that you don’t own. What happens here and its an issue that I have seen too many times is that business that are growing and achieving success essential put too many of their success eggs in one basket.  All it takes is for that platform to change and it has many times and your business can decrease overnight due to no “fault” of your own.  If you are achieving success already and you are selling to customers on external platform…