Decoding Legal Basics: The 2024 Manual for Fresh Female Entrepreneurs
As a new entrepreneur, navigating through the labyrinth of legal essentials can be daunting. But understanding these critical legal basics is a crucial step in establishing a successful business. In this blog, we will decode the fundamental legal principles female entrepreneurs venturing into the business world in 2024 need to grasp. Let’s dive in and unravel these legal concepts. The Importance of Correctly Registering Your Business Embarking on the entrepreneurial journey? One of your initial steps should be registering your business. This act, whilst seemingly straightforward, has far-reaching implications for your new venture. Officially registering your business doesn’t just give it legal status, but it also provides a safety net…
Powering Through Tech Trends: The Essential Guide for Women Entrepreneurs
The technological revolution is no longer a male-dominated field, and it’s high time that women entrepreneurs jumped on board. Tech-savvy women have already started to leave their mark on the digital world, and the opportunities for more are endless. If you’re a woman with the dream to start a tech-driven business, this guide is for you. Get an insight into the latest tech trends, understand how to get started, and navigate through challenges to come out stronger. Understanding the Basics of Tech-Driven Businesses Delving into the tech realm demands a sound understanding of the underpinnings of tech-driven enterprises. These businesses harness technology as a tool to offer novel solutions, enhance…
Guide: How to set up your brand
In this guide you’ll learn: How to choose your brand colours How to create a brand logo brief How to run a logo competition to source 20+ logo designs based upon your brief. What to avoid (website design) What to add on if you’re interested (business cards) This guide is for 3 types of entrepreneur For people how want to start their own business but it’s currently just an idea For people who have already started a business and have already sold their services or product but you don’t have a brand or logo. For entrepreneurs who have an existing business but are not happy with their current brand or…
What is Influencer Marketing?
Influencer Marketing is a great way to benefit from another’s brand awareness and relationships. Growing a business or a brand is a time consuming process that does not happen overnight. Once you have established your business and you want to create growth at speed, working with other key influencers within your niche, can be a fantastic way to do just this. Essentially you have get build yourself into a credible position first, no-one worth their salt is going to work with or promote you if it could possibly have a negative impact on their business and undo all of their hard work. So the first step is always to…
Only focusing on paid ads? Then you are losing money
Are you only driving traffic via paid ads? If so then you are losing money and at the same time leaving money on the table and I will tell you why and how. Over the last 10 years of being in digital marketing I have managed budgets from £500 per month to 30 million per annum and have seen how you can suffer from not having a holistic strategy and can experience a low ROI (return on investment) from your marketing spend if not done with a 360 strategy. You can easily understand how it is possible to reduce the effectiveness on your marketing spend if you are not optimising…
Why you should build your Brand and Audience?
In this post I want to highlight the value of building your business outside of a platform. Whether that is on Amazon, Ebay, Facebook or a blog on a domain that you don’t own. What happens here and its an issue that I have seen too many times is that business that are growing and achieving success essential put too many of their success eggs in one basket. All it takes is for that platform to change and it has many times and your business can decrease overnight due to no “fault” of your own. If you are achieving success already and you are selling to customers on external platform…
