Overwhelmed by Online Marketing
Stepping your business out into the online marketing world where you have so many channels to manage and a world full of targeting, sizes, definitions and questions to navigate. Can feel a little too overwhelming; where do I start, what should I focus on and how do I attain what I am looking to achieve? The are a couple of keys that are pivotal to success. One is gathering and understanding the data and the other is creating a strategy based upon your available resource. Whatever plan you come up with, you have to bear in mind your available resources. Yes it’s true that you will achieve the great success…
Only focusing on paid ads? Then you are losing money
Are you only driving traffic via paid ads? If so then you are losing money and at the same time leaving money on the table and I will tell you why and how. Over the last 10 years of being in digital marketing I have managed budgets from £500 per month to 30 million per annum and have seen how you can suffer from not having a holistic strategy and can experience a low ROI (return on investment) from your marketing spend if not done with a 360 strategy. You can easily understand how it is possible to reduce the effectiveness on your marketing spend if you are not optimising…
