Online Marketing Bundle – giveaway
What’s your next big step? Get your FREE guides below and start generating momentum in your business! Whether you are: an entrepreneur preparing your way, a start up and new to online marketing or an established business looking to take the leap online, these guides are here to help you. Top 3 Channels & Copywriting Guidelines & Marketing Plan Check List Online Marketing Bundle
Overwhelmed by Online Marketing
Stepping your business out into the online marketing world where you have so many channels to manage and a world full of targeting, sizes, definitions and questions to navigate. Can feel a little too overwhelming; where do I start, what should I focus on and how do I attain what I am looking to achieve? The are a couple of keys that are pivotal to success. One is gathering and understanding the data and the other is creating a strategy based upon your available resource. Whatever plan you come up with, you have to bear in mind your available resources. Yes it’s true that you will achieve the great success…
Why should you do keyword research?
The importance of keyword research can be hugely underestimated. Most people or companies armed with a small amount of SEO awareness get the impulse to start building links or content to increase their search engine positioning without giving much thought into choosing the right keywords through Keyword research. And they are missing out! Its not just about building your Brand backlinks. Why? 1. Because its likely that if your potential customers already know your company name that they will find you and your website. 2. You will naturally be gaining brand links if you make steps in the right direction through SocialSEO. 3. You will include you brand links within…
What is Influencer Marketing?
Influencer Marketing is a great way to benefit from another’s brand awareness and relationships. Growing a business or a brand is a time consuming process that does not happen overnight. Once you have established your business and you want to create growth at speed, working with other key influencers within your niche, can be a fantastic way to do just this. Essentially you have get build yourself into a credible position first, no-one worth their salt is going to work with or promote you if it could possibly have a negative impact on their business and undo all of their hard work. So the first step is always to…
Only focusing on paid ads? Then you are losing money
Are you only driving traffic via paid ads? If so then you are losing money and at the same time leaving money on the table and I will tell you why and how. Over the last 10 years of being in digital marketing I have managed budgets from £500 per month to 30 million per annum and have seen how you can suffer from not having a holistic strategy and can experience a low ROI (return on investment) from your marketing spend if not done with a 360 strategy. You can easily understand how it is possible to reduce the effectiveness on your marketing spend if you are not optimising…
What is SEO and why is it important?
What is SEO? Search engine optimisation has changed massively over the past few years along with the changes in the google algorithm. Honestly speaking even though the changes have been turbulent they have been for the right reasons and place user experience at the heart, first and foremost. Search engine optimisation or SEO is the process of optimising your website so that the search engines: 1. Understand you site. 2. Understand where your site should feature in the results along with your competitors, which is based upon your deemed authority and Google’s judgement. 3. Increase traffic and conversions through positioning your site in front of the right people at the…
