Why should you do keyword research?
The importance of keyword research can be hugely underestimated. Most people or companies armed with a small amount of SEO awareness get the impulse to start building links or content to increase their search engine positioning without giving much thought into choosing the right keywords through Keyword research. And they are missing out! Its not just about building your Brand backlinks. Why? 1. Because its likely that if your potential customers already know your company name that they will find you and your website. 2. You will naturally be gaining brand links if you make steps in the right direction through SocialSEO. 3. You will include you brand links within…
Meditation – set yourself a challenge
Meditation refers to a state where your body and mind are consciously relaxed and focused. Practitioners of meditation often experience increased awareness, focus, and concentration, as well as a more positive outlook in life. Meditation is most commonly associated with monks, mystics and other spiritual disciplines. But you don’t have to be a monk or mystic to enjoy its benefits and you certainly don’t have to be in a special place to practice it. To get the full benefits of meditation it should be practiced daily. So the best way to integrate a meditation routine in your life is to get used to meditating in the same spot each day.…
What is Influencer Marketing?
Influencer Marketing is a great way to benefit from another’s brand awareness and relationships. Growing a business or a brand is a time consuming process that does not happen overnight. Once you have established your business and you want to create growth at speed, working with other key influencers within your niche, can be a fantastic way to do just this. Essentially you have get build yourself into a credible position first, no-one worth their salt is going to work with or promote you if it could possibly have a negative impact on their business and undo all of their hard work. So the first step is always to…
Only focusing on paid ads? Then you are losing money
Are you only driving traffic via paid ads? If so then you are losing money and at the same time leaving money on the table and I will tell you why and how. Over the last 10 years of being in digital marketing I have managed budgets from £500 per month to 30 million per annum and have seen how you can suffer from not having a holistic strategy and can experience a low ROI (return on investment) from your marketing spend if not done with a 360 strategy. You can easily understand how it is possible to reduce the effectiveness on your marketing spend if you are not optimising…
What is SEO and why is it important?
What is SEO? Search engine optimisation has changed massively over the past few years along with the changes in the google algorithm. Honestly speaking even though the changes have been turbulent they have been for the right reasons and place user experience at the heart, first and foremost. Search engine optimisation or SEO is the process of optimising your website so that the search engines: 1. Understand you site. 2. Understand where your site should feature in the results along with your competitors, which is based upon your deemed authority and Google’s judgement. 3. Increase traffic and conversions through positioning your site in front of the right people at the…
What search tools should you use when forming your strategy?
If you are looking to create an online strategy to grow you business. Then you will want to do you research. There are plenty of tools to choose from and dependant on the task you may need to compile from more than one source. In this post I outline what tools I use and why you should use them. So before I go into what tools I’d recommend, lets just quickly run through why you should use these tools. The purpose of your research is to finely tune into your target audience, so you have to have a top level understanding of what you have to offer and the type…
